Cover Graphics Will Boost Your Squeezepage Conversions Instantly
When you’re starting an online business, the last thing you want to do is pay out money to create professional cover graphics. Many people are tempted to just run out and download free cover software or ebook cover templates in an attempt to build their businesses easily.
As with most aspects of internet marketing businesses, free goods are for the most part, the most costly goods out there because their price is credibility. Hiring the services of a designer for your eBook covers will not only result in a far more professional appearance, but it will also show visitors you mean business and that you don’t cut corners.
The Purpose of a Subscriber List A common mistake between those who are new to internet marketing is that they tend to underestimate the importance of a subscriber list.
Marketers are continuously striving to attract new visitors to their sites because each new visitor is a potential customer. Of course, not all of them will make an immediate purchase so ideally, you need their email addresses, which you can get by means of a subscription box where they can opt-in to receive your newsletters, etc.
How to Build Your Subscriber List If you’re under the impression that you simply need a subscription box on your site, you’ll be sorely disappointed.
Fair enough, that may have worked in the early days but nowadays; people are generally far more hesitant in giving out their email addresses. Essentially, the only way you’ll get them to subscribe, is if you’re offering something they find useful.
In order to offer your visitors the impression of professionalism and instill a sense of trust in what you have to offer them, paying for some great cover graphics for promotional items or giveaway enticements can be an excellent investment into your business’s success.
Luring Visitors into Subscribing Rather than having a simple opt-in box, and then hoping for the best, consider offering subscribers a monthly newsletter or something else which they may find useful. Likewise, try offering all new subscribers a free eBook.
Of course, even though you’re offering them a free eBook, if it’s presented in a sloppy manner, not many visitors will be interested, hence the importance of a compelling cover with attractive graphics. This way you’ll be assuring them that goods they receive from you in future, will be quality products.
By offering your visitors an item they understand as being of some value to them, you’ll notice your subscriber rates will increase dramatically. It has been reported that the addition of a professional cover graphic alongside a free promotional product can increase subscriber rates to up to 65%.
Using Promotional Products to Boost Profits Surfers visit websites in search of information and with the desire to learn something. This could relate to a service they’re considering, of it could simply relate to a subject which interests them but you can be rest assured, if they don’t find what they’re looking for, they’ll be gone in a flash.
Likewise, if someone arrives at your site in search of information, then that is what they should get. Instead, if they’re immediately presented with a sales pitch, you can just as well say goodbye for good.
This is exactly why experienced marketers choose to offer their visitors a free gift instead of a sales page. What’s more, they always ensure the promotional item enjoys a place on center stage so visitors simply cannot miss it. Not only are these marketers catering to the needs of a visitor by supplying them with information, but they are also encouraging trust, by not attempting to force the visitor into buying anything.
Having established trust from the start when you gave your subscriber that free eBook, they’ll inevitably be more willing to purchase products from you in future which you may decide to promote in your monthly newsletters.
It’s undeniable, a free gift as simple as an eBook with compelling cover graphics, can drive your profits up far more that you would’ve thought possible.
